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Why Pink Cleats Have Taken Over The World Cup

Soccer fans may have noticed a "sea" of pink cleats at the 2026 FIFA World Cup. The trend is not limited to one team or one brand. Players from different countries, even those sponsored by competing shoe companies, are wearing similar shades of pink. This is not a random coincidence. Rather, it is a deliberate strategy used by all the major athletic brands. So why pink?...

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Why Pink Cleats Have Taken Over The World Cup

The Adidas Super Shoe That Helped Runners Shatter Marathon Records

History was made at the 2026 London Marathon, as two runners finished in under two hours for the first time in an official race. Sabastian Sawe crossed the finish line at 1 hour, 59 minutes, and 30 seconds. Yomif Kejelcha followed just 11 seconds later at 1:59:41. Meanwhile, Tigst Assefa set a new women-only world record, finishing in 2:15:41. While many factors contributed to these performances, all three athletes shared one key advantage. They all wore the adidas Adizero Adios Pro Evo 3 shoes....

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The Adidas Super Shoe That Helped Runners Shatter Marathon Records